Fintech Brief — September 30, 2026
Fintech Brief — September 30, 2026 Today’s Top Stories 1. Apple Pay lands in India — cards only, no UPI, and the fee fight decides who joins next After nearly a decade of waiting, Apple Pay went live in India on Wednesday with eligible Axis Bank credit cards on the Visa and Mastercard networks as the only supported instruments. The rollout is real but phased: users are reporting they can now add Axis cards to Apple Wallet via the Axis Bank app and verify with Face ID, though confirmed in-store tap payments are still trickling in. What India’s default payment habit won’t get: Apple Pay does not touch UPI, which handles roughly 84% of the country’s digital payment volume — this is a tokenised NFC credit-card play in a market where scan-the-QR-and-pay-from-bank-account is the norm. The launch cast is telling: HDFC Bank, ICICI Bank and SBI Card are absent at launch, with negotiations ongoing over Apple’s reported ask of about 20 basis points per transaction — a significant bite out of the roughly 40–50 bps margin in the payments layer. RuPay and American Express don’t work either, and debit cards aren’t supported yet. Why now: regulatory changes permitting biometric authentication for card payments finally accommodated Apple’s Face ID/Touch ID model, and Apple Pay VP Jennifer Bailey says “the pieces came together”. Consumer take: genuinely useful for travellers and premium-card users — but with NPCI having rolled out its own UPI Tap & Pay this month, tap-to-pay is no longer Apple’s differentiator here. The interesting fight isn’t at the terminal; it’s over that 20 bps, which will decide how many Indian banks ever show up. ...